Working to a brief

A new blog, and different working briefs.

In this blog I am going to formally talk about working to a brief and how to professionally work towards a client brief. Firstly I am going to go over the different types of brief’s that can be received by a client.

Here is a list of different briefs:

Contractual:

A contractual brief is given from a client in a professional manner to you and contracts you for a period of time to create what the brief asks. A Contractual brief is employment. Usually you will have a meeting to discuss the agreements of a contract and this will certify what the client asks of you in the brief, and what you can deliver.

Here is an example of a contractual brief:

Formal:

A formal brief is given to you by a client again in a professional manner and you will have a meeting were the client will show you what they will need from you, and discuss the agreements of the brief.

Negotiated:

A negotiated brief is where the terms, aims, and objectives of the brief can be discussed and agreed on between you and the client themselves. You may also be asked to help develop the brief with the client.

Informal:

An informal brief is where you are given a brief from a client via e-mail or telephone, and can be discussed with the client using this method. You will normally be contacted in this way if a client isn’t sure about the brief.

Tender:

A tender is a brief that is sent by a company or business to you and other people via e-mail or telephone asking you to give ideas for a set brief. Following this, the company or business will select someone to fulfil the decided brief from the people that have originally asked.

Here is an example of a tender: http://www.iamcreative.org.uk/briefs